Publishing Plan 2025
Goals
- competitive products
- market entry
- market availability
- market recognition
- basic" reputation"
- online shop
- seller at Amazon
- wholesale listing
- mailing resellers
- advertising
- social media
- book bloggers
- book fair
reprinting 4 weeks in careful advance
- early PR
- easier to read
- series or similar
- fast to write
Timeline title 1
"Brunshaupten"
-
Facebook advertisements € 5-10/dayGood news of marketing activities for wholesale, information for resellers book and direct sales via Amazon or our shop.
-
Listing book at wholesale € 0After seasonal ettort not available for new entries in December to 15th January. Prerequsite for all local book shops.
-
Note about wholesale listing to book shops € 1,3 per letter (40grams)Even Thalia shops order directly but at wholesale only.It does not matter how many I inform. The more the better. I recommend 300 to 600 by regular Mail. Effect:I put info about the next title (written end of February, technically sellable in March) as the "coming soon holidays title" and the serial x-mas follower within.
-
Latest 22th January: Registration Book Fair total € 500Booking of presentation on the joint stand of book biz on Leipzig Book Fair 27th-30th March, included catalouge presentation and 100 flyers/folders.
10 days of pushed advertisement to deliver before x-mas. € 300. 40k views, 400 clicks, sold 4 (1%/1% = supposingly an Amazon link and hint to all book stores (in house or next day) and offer could have been more convincing). Surely some kept it when seeing it in a shop or again. Target group has to be set on less bandwidth.
Delivery of the locally shops ordered 20 units. They sold some. No re-orders so far.
Customer related order from a book shop via the "Zeitfracht" distribution service, comparable with Libri but takes only high rolling publishers as contractors.
24 units in Amazon stocks. Available in The Netherlands too.
Books published within the last 6 months.
The stand is by the german book admin (e.g. all book listings). Named + showed in the fair catalogue, frontview shelf, (packages (size and data in catalogue) 150 to 350 €) optional 100 units of marketing material (99€).
Authors want to go on fairs for several reasons. I just to let the product get known first, and my name gets recognised next time. A lot of foreign publishers are looking for books they might publish in their markets as licensees.
I´d recommend a smallest daily budget for social media presence to get people know about the title and its availability without beeing too present on private phones.
Titles 2025
shortened overview
A more detailed overview with explanations and strategic evaluation is at the bottom of this page.
Brunshaupten
- written: 11/2024
- Family at eastern german baltic coast between changes and transformations.
- f/m; experienced readers 18+
- Mid-difficult, 15+; index: 55
- Global, but DE most
- high: evergreen to classic
Me: "Elisabeth Mayer: Mit dem Radlader ins Hotel"
- written: end of February
- Womans global holiday experiences and reflections.
- Global; USA is by 60 pages within
- high: laugh, wonder, alien shame and remember
Der Delfin 1mörderische Panik
- written: April
- Bloody psych-thriller
- Completely remastered. Exiting bloody, fearful chess with strongest counterparts (400p)
- All; I will change also the descriptions to actions and moods.
- high: kicking competitors out or off
Wo sind meine Füße?
- written: May
- A guide written as a novel. It helps.
- How I recognised to got real fat and lost easily 30 Kilos in 3 months. Yes, a medical disclamer is present.
- All, everywhere wth almost no equipment.
- high: a cultic helper, generating communication
Me: "Elisabeth Mayer: Nehmen Sie Jesus, der ist billiger!"
- Dependency of market impact of No. 1:"Radlader"
- written: June
- woman's light reflections at experiences at x-mas, and mostly family hapening. Fun end feelings.
- All. I reduce the German "weight" (presence)
- high: x-mas evergreen
Mit den Fischen schwimmen
- written: September
- Contemporary real-fiction novel with deepest colorful narration
- Multipe borderlining. My coma as a fantastic adventure „hero“-journey - absolutely kicking
- ALL
- high: not a single comparable on the market.
Die Hallstatt-Doktrin
Kirschblüte
- written: November
- NEW! Novel AND theatre play script in one book. No. 1 of an anthology about changes and the question of steady positioning and keeping identity without. Not solvable. Drama.
- A widowed man on the edge, surrounded by spring and happiness
- Globally
- no idea. Book sales and 12% of box office at theatres
Delfin 2 (if No. 1 was a good seller)
or other depending on sold genres
- written January 2026
- ALL
Dragomar 1-3
- Rewritten and lots of drawings: 4 months 2026
- I will know in September if I get it drawn.
- Real world fantasy mix present and past
- Kids on adventure are meeting the unknown magic world of "Morphers" and the dragon ancistors. London, Chile, Antarctica, backlink Atlantis.
- 12+ to naive 32 (selective evaluation on focal actions and descriptions)
- ALL
- Written to beat:. Should stay longer by quality and depth
- Franchise: Lots of merchandising and product options
Strategy
Options to start
- making name (reputation)
- lower market risk
- frequent readers
- less competitors
- smaller audience
- no serial volumes (but anthologies possible)
-
writing time
- time to write
- fan base creation
- audience
- high competition
-
short lifecyles each volume
- theme risk
- own worlds, no competitors
- product licensing
- writing time according to possible profit
- audience by easy reading
- massive/viral fan engagement
- time to let grow or by accident or Zeitgeist
- critical parents
- thankful website marketing and binding content
- huge secondary market, franchise pusher
- crashing name for grown up literature if published first
- drawings needed
=> later, inverse direction
Titles 2025
our categories
I will serve different genres published with my name, indicating somethig recognizable but explicitely for different readers OR situations. Easy entertainers have shorter sentences and words. They come fast to conclusions in more overviewable environments – each: good to read in the Metro as well as in bed and on digital device.
For not disappointing Story Roads shows at least with the Logo background color what it is about and to whom: Penguins or Dragons discussion are avoidable.
experiencend readers
easy entertainmentbut literature
women love bloody psych thrillers
non fiction novel guidebooks
12+ & block oriented adults
edutainment easy readingall ages
- The above colours are placeholders as long as I got to know what colors are representing contents best in public.
- Following „Listed“ means listed at Amazon and wholesale availability for orders/pre-orders. The day I know the delivery date of copies for the destinations: wholesale, Austrian importer, Amazon and own shop (4%).
- „Index“ means: Flesch reading index between 0 (science) and 100 („The cat is blue.“) Harry Potter started with 82 and went by writing abilites or growing consumers (not by sales here to 72) Marcel Proust has one page with (-)500 just because of semicolons instead of points. Simple: Lengh of words and sentenses.
- The order may change by own Bestsellers in higher level or if a serial theme calls for a new big one or a serial following-up.
- Fantasy/Kids (of all ages) books require my and then best drawing capabilities. Talent is a river and I was rescue swimmer.
- Many launches before October, 27th Book Fair, Frankfurt.
- Writing deadlines means printable.
- I decided to make the drawings of the kids content myself. No discussions about other peoples nightmares.
- Listed: explained above
- What and genre
- Story
- Who
- Difficulty, explaind above
- Markets by story, licensing or self publishing
- Tendency by Story
Options, according to Story Roads is the look for 2nd and 3rd markets, no matter who and how to serve them. It develops.
Beyond the infinity of writing, are positions of markets and products which may result from a good selling story. Usually the first option is to license a book for participation to a foreign publisher with common regulations. The author does not care. He is happy. In fact are a bunch of markets for a proven product a bunch of own opportunities. Some things are easy, others need more sensitivity. Easiest is to write for oportunities, wait for enquiries and at least assist at screenplays.
- Options but Audio Book
- Serial, possibly endless? What has the potetial to run further and sells good, should stay.
- Screenplays get 3% of the film budget (with or without advertising). But: Most directors take their own, favorite writers for it. A bad TV production can ruin a good running book series.
- Keeping gaming options in story.
- Franchise, the mother of multipliers.
Brunshaupten
- written: 11/2024
- Listed: February
- contemporary society/family novel – higher literature
- family at eastern german baltic coast between changes and transformations
- f/m; experienced readers 18+
- Mid-difficult, 15+; index: 55
- Global, but DE most
- high: evergreen to classic
- Options but Audio Book:
- Yes. Single or soaped holiday family series
- 2nd planned earliest 2026 if some key indicators in the real village move a little (I guess, this summer)
Elisabeth Mayer: Mit dem Radlader ins Hotel
- written: end of February
- Listed: early March
- Novel series: anecdotes and troubles - high entertainment factor (320p)
- Womans global holiday experiences and reflections.
- All adult, mostly female
- Middle-easy; index: 70-78 (last Potter)
- Global; USA is by 60 pages within
- high: laugh, wonder, alien shame and remember
- Options but audio book
- Limited to 4 books if the 1st runs good, one about dogs (female market)
Der Delfin 1mörderische Panik
- written: April
- Listed: end of April
- Bloody psych-thriller
- Completely remastered. Exiting bloody, fearful chess with strongest counterparts (400p)
- f/m grown up all
- Middle; from 13-15; index: 65-72
- All; I will change also the descriptions to actions and moods.
- high: kicking competitors out or off
- Options but Audio Book
- Yes. If No. 1 runs, I write up to 8/year. For market reasons better not more than 2 to 4.
- All options: from cinematic to late evening
Wo sind meine Füße?
- written: May
- Listed: August
- A guide written as a novel. It helps.
- How I recognised to got real fat and lost easily 30 Kilos in 3 months. Yes a medical disclamer is present.
- F/m all. 16+. The story entertains AND guides
- most easy 12+; some self reflections middle 15+
- All, everywhere wth almost no equipment.
- high: a cultic helper, generating communication
- Options but audio book
- Would be extremely funny. Not for my personality. Woody Allen style.
- "Weight Watcher Fun" app and adventure.
Elisabeth Mayer: Nehmen Sie Jesus, der ist billiger!
- Dependency of market impact of No. 1:"Radlader"
- written: June
- Listed: September
- Novel series: anecdotes and troubles - high entertainment factor (
- woman's light reflections at experiences at x-mas, and mostly family hapening. Fun end feelings.
- All from 22+; m/f
- 10% easier than "Radlader" (less envirionment, more dialogues)
- All. I reduce the German "weight" (presence)
- high: x-mas evergreen
- Options differ No.1 "Radlader"
- Chevy Chase seasonal slapstick without burning the cat. Screenplay to be customized to US market.
Mit den Fischen schwimmen
- written: September
- Listed: September
- Contemporary real-fiction novel with deepest colorful narration
- Multipe borderlining. My coma as a fantastic adventure „hero“-journey - absolutely kicking
- experienced readers 15+
- Readability 70, even if index is nominal 33. Written with a golf driver stick for a fly through.
- ALL
- high: not a single comparable on the market.
- Options but Audio Book
- Yes. Cool down the render engines andpant a room in ble (screen).
- Wow – if story gets modified here to a limitless quest journey.
Die Hallstatt-Doktrin
Kirschblüte
- Why theatre script? Getting up to 100% in easy readability and saying a lot. Best school and passive marketing for kids books.
- Why putting a novel within the book? Total 320 pages to print and nobody did before.
- written: November
- Listed: November
- No. 1 of an anthology about changes and the question of steady positioning and keeping identity without. Not solvable. Drama.
- family at eastern german baltic coast between changes and transformations.
- experienced reflecting readers 18+
- Play: Index: 85 to 100 (partly); novel: Index: <35 but fluenty to read.
- Globally
- no idea. Book sales and 12% of box office at theatres
- Options
- Not more than 5 separated stories
- Could compete with theatre. I recommend not to sell a license.
- Audio Book/Play: novel yes. Play: No
Delfin 2 (if No. 1 was a good seller)
or other depending on sold genres
- written January 2026
- Listed: February 2026
- ALL
Dragomar 1-3
- Rewritten and lots of drawings: 4 months 2026
- I will know in September if I get it drawn.
- Real world fantasy mix present and past
- Kids on adventure are meeting the unknown magic world of "Morphers" and the dragon ancistors. London, Chile, Antarctica, backlink Atlantis.
- 12+ to naive 32 (selective evaluation on focal actions and descriptions)
- Better and deeper but as easy to read as early Harry Potter. Index: 80+
- ALL
- Written to beat:. Should stay longer by quality and depth
- Options but Audio Book
- Yes, definitely. The written adventure never ends and human characters will grow by years.– Heroes crossing.
- Mixed reality cinematic
- From creators to action adventure to adults battles.
- Lots of merchandising and product options
Introduction
Title 1: Brunshaupten
Some of the following is not an excuse. It is an explanation.
Sales December
Online Shop:direct: 3 = 67,2€; local book shops: < 20 = <224,0€; one unknown book shop: 11,2€; Book resellers: not listed at wholesale yet; Amazon (Story Roads as seller: running and stocked for a few days now.
E-Books (Story Roads exclusive): 0. (15 free marketing units).
About authors
An unknown author does not sell until he is known by whatever. (Potter was Zeitgeist and probably, at least in timing, one extreme clever, but simple trick in marketing before publication.)
A known author dos not sell if he is neither good in writing nor serving markets.
Example: An established author/actor with a fan base sold 2.8 million books of his current title in Germany in 10 weeks before Christmas 2024. => It’s pleasing and easy to read, he cries a bit about his stroke and he writes about his mum and how strong she is in contrast to him. The metaphors are terrible and even physically completely wrong. The interpretations of his mother’s facial expressions are evidence of his lack of understanding, as he actually interprets them the wrong way round. He sells until someone publicly writes that it is nonsense.
In other words: he will never be able to leave his nieveau, but he will sell as long as he can.
Maybe that’s one of the reasons why children’s authors don’t stand a chance in serious literature.
It actually has to do with the use of the two hemispheres of the brain when writing and reading, the cognitive and the creative one, which also influence the reading flow in adolescents. They are connected by a bridge, but there are preferences according to personality, age and theme.
Note: Do not think about the Christmas market if not selling a specific title or calenters. December is in market sales 2 of any other months.
About quality, market and distribution
Authors of ficional content publising with Amazon sell about 60 books a year without non personal marketing efforts. Better runs non-fiction: „My cozy cat“, better „My kitty got a New Year’s Eve stroke“, better „How I lost weight“, best: „How to make money with Amazon“.
Quality wins through?
Yes, of course – in time. The question ist, how to reduce the time as long as the author is a noname. Libri (wholesale) wants/demands most „especially“ TV advertsements. Maybe they are right or still on 90s experiences.
Here is a printed book of good writing, Zeitgeist, timeless questioning and family approach in stock.
„Literature is when the reader learns something about himself. “ (Prof. mult. Dr. mult. lit. M. Reich-Ranicki) He did not like trivial literature, knowing to be written to sell only.
Ouf course ist selling priority but writing bad is deadly without massive marketing and even then a bet. Not with here.
Bullshit writing makes nothing but best a fun hype – and money – if the bet works.
About the book
Quality
physically
Paper and cover of best quality. Ribbons rest as well. Size/Formate is the classical size as well as typography and letter settings and size in larger volume novels.
One could think about 2 mm more white space on top of pages and a rounder spine and block. Details. Option: 2nd ven if it is not usual anymore, to foil it. (eco-compostable)
Content
The story and narrative quality is high literature and follows more Thomas Mann „Buddenbrooks“ than most if not all other „talkers“ in writing. But it is in a contemporary style and dynamics on a huge (hopefully not too much) informational level.
There are still writing mistakes, these will not appear in edition 2. I find errors on many first pages of bestsellers even if they are in edition 21. Next books I will lay 2-3 weeks at the side and start writing the next, before get back without tunnel for final correcting and editing in a panical rush. 3rd party correcting and editing (both usual) is not required.
In effect, the story will survive in the market and will still be serving our grandchildren with good returns. No need to lower the unit price or printing as paperback.
About our E-books
Planned to stay available on the website only. 500 watermarked.
If distributed by resellers, restriction to own usage (buying back our book, restricted lenght of showing, no own media). Sellling them via full distribution market gives them out of hand but possibly higher returns an for sure better marketing.
We need website-traffic anyway, why not with exclusivity in a niche.
FAQ
What is the best time an basics for x-mas publishing for a title?
- Unknown author not x-theme: doesn`t matter.
- Unknown author, x-mas theme: in summer for getting known and second volume edition print order early October.
- Known author with fan base, no x-mas theme: latest November on the market with high volume.
- Known author with x-mas theme: first edition September to increase market needs.
How to make people visit our website often?
- Making of? Fun- Kids only
- Books to win? (Inflating: Making it easy is making the book cheap.)
- Videotrailer 10 minutes of pro reading (€ 600).
- Pre-Orders
- Testreaders and reviews.
- Spreading by affiliate program
These actions are not in the timeline and have to shaped steadily to max.
Where and when is our affiliate program a benefit?
The affiliate program generate unique links to our product on our site. When someone buys a book or a subscription using such a link, the Linkpartner gets 25% of net sales price if the visitor buy within 365 days.
Disadvantage: Bloggers and Influencers ar using Amazon partner program as the commission is much lower but cross-selling within millions of products increases the single purchase. As we sell by Amazon too, Amazon pays also to them if we sell there via Amazon to any referenced purchase.
Our program has good opportunities in the exclusive areas we establish: E-Books, Flatrate-portal, later including edutainment and learning as well as games). Until April we look for a fitting niche, without compromising others.
Why not selling E-Books on same distribution channels like books?
I have planned a reading portal with annual flatrate fees. If we keep digital content exclusive to us, we could be able to generate an often visited webspace that could increase direct sales of all kind and reduce all marketing efforts. A digital non-exclusivity causes the end of thze platform. This would be something to be taken into account in case of licensing to other languages as we would not translate ourselves and would be not in foreign markets at all.
This has to be discussed and evaluated as soon as we got proper own figures of comparable sales.
The platform, when it got its audiencene could be a good testing area for fresh authors and comments to raw scripts.
